Client results.
Selected case studies from e-commerce SEO projects.
E-commerce SEO Audit results
Scope
The client ran a Shopify store with 3,400 products. Faceted navigation had created 28,000 indexable URLs, most of which were duplicates. The audit identified this as the primary reason category pages were not ranking despite strong content.
Outcome
After implementing the audit recommendations, Google indexed 847 fewer duplicate pages within 60 days. Crawl budget redistributed to the 340 high-intent category and product pages that deserved indexation. 23 category pages moved from positions 14-38 to positions 3-11 within 90 days.
Keyword Research results
Scope
A 600-SKU WooCommerce store with strong brand recognition but low organic visibility for commercial category terms. The keyword research revealed that 80% of category pages were targeting high-volume generic terms where the site had no realistic chance of competing, while 340 medium-intent terms with strong purchase signals were completely unaddressed.
Outcome
After implementing the category keyword assignments, 34 previously unranked category pages entered the top 3 positions for their assigned terms within 90 days. Those pages had existed for 2 years with no organic traffic.
Link Building & Digital PR results
Scope
A Paris cosmetics brand with good technical SEO but a domain rating of 28, which prevented category pages from competing against established retailers on commercial keywords. A data campaign was created around French consumer beauty purchasing patterns.
Outcome
19 editorial link placements including L'Officiel France, Cosmetics Business FR, and 8 regional press titles. Domain rating improved from 28 to 42 in 90 days. Key category pages moved from page 2-3 to page 1 for their primary commercial terms.
SEO Analytics Setup results
Scope
A PrestaShop store with significant SEO investment but no reliable way to measure organic revenue attribution. Google Analytics 4 had been misconfigured, conflating branded paid traffic with organic. The analytics setup project was to establish clean measurement.
Outcome
The GA4 audit identified that 38% of attributed organic revenue was actually brand paid traffic. After correcting the channel groupings, the team reallocated paid budget, reducing brand CPA by 24% while maintaining total branded traffic. The Looker Studio dashboard made SEO ROI visible to the board for the first time.
