Keyword Research & Content Strategy
Finding the exact search terms your customers use at each stage of the buying journey, and building the content architecture to capture them.
What this covers.
Keyword research for e-commerce is not about volume. A product category page targeting 12,000-search-per-month keywords is not necessarily more valuable than one targeting 400-per-month keywords with high commercial intent and low competition. The goal is to find the queries your ideal customer types when they are close to buying, and to map your store structure so each query has exactly one page that answers it.
The Keyword Research & Content Strategy engagement covers: competitive keyword landscape for your product categories, commercial intent mapping across the full buying funnel, gap analysis comparing your current rankings with competitor positions, category and collection page keyword assignments, blog and content cluster planning for authority building, and a 12-month content calendar with monthly volume targets.
The deliverable is a Google Sheets workbook your team can execute from directly: keyword groups, target URLs, monthly search volume, keyword difficulty, and existing ranking position for each cluster.
For French-language stores, the keyword research covers PT-PT vocabulary differences between standard French and regional retail terminology. For bilingual stores (EN+FR), the research is structured to avoid keyword cannibalization between languages.
