Local & International SEO
Expanding your organic footprint: from local search presence in France to international rankings across Europe and beyond.
What this covers.
E-commerce stores targeting multiple markets or specific French regions face a structural SEO challenge: serving multiple geographic audiences without creating duplicate content, keyword cannibalization, or crawl budget waste.
The Local & International SEO engagement covers hreflang implementation and testing for multilingual stores, country and regional targeting via Google Search Console, local business schema for brands with physical locations, French regional optimization for stores targeting specific departments or cities, and international structure review (subdirectory vs subdomain vs ccTLD analysis specific to the client's goals).
For stores expanding into Germany, Spain, Belgium, or the UK from a French base, the project includes market entry keyword research for each target market, structural recommendations for the international build, and a launch checklist to ensure the international expansion does not harm the existing French rankings.
French VAT compliance notes and regional considerations for Alsace-Moselle, overseas territories, and Monaco are included where relevant.
