SEO Analytics & Reporting
Setting up the measurement infrastructure to track what your SEO is actually producing: traffic, revenue attribution, keyword movements, and technical health.
What this covers.
The most common problem with SEO measurement for e-commerce is attribution. Most stores either report on rankings and traffic in isolation from revenue, or they report on all-channel revenue and cannot separate organic from paid or direct. The result is that SEO decisions are made without clear data on what is and is not working.
The SEO Analytics & Reporting setup covers Google Search Console property configuration and data verification, Google Analytics 4 e-commerce event tracking audit (product view, add-to-cart, purchase), custom organic channel grouping to isolate organic from brand and non-brand traffic, Looker Studio (formerly Data Studio) reporting dashboard setup with monthly automated data refresh, and keyword ranking tracking setup in Semrush or Ahrefs with custom tagging by page type (category, product, blog).
The deliverable is a functional reporting setup that your team can use from day one, plus a one-hour handover session. The dashboard shows: keyword position movement over time, organic sessions by category, organic revenue attribution, Core Web Vitals trends, and crawl health summary.
For stores running Google Ads alongside organic, the setup includes a cross-channel segment so you can see whether paid is cannibalizing organic clicks on branded terms.
