Technical SEO & Site Structure
Fixing the structural and technical issues that prevent Google from crawling, indexing, and ranking your e-commerce store correctly.
What this covers.
Technical SEO problems on e-commerce sites are often invisible from the front end but devastating to organic performance. A category page that loads in 4.8 seconds, a product URL structure that creates pagination conflicts, a canonical tag that incorrectly deindexes 200 products, a robots.txt that blocks the JavaScript rendering all your structured data. None of these show up in the customer-facing experience. All of them cost rankings.
The Technical SEO & Site Structure engagement covers implementation, not just identification. The deliverables include corrected robots.txt and sitemap files, structured data implementation for product, review, breadcrumb, and organization schemas, Core Web Vitals optimization with specific implementation guidance, canonical and pagination strategy with full-site rollout specification, and internal linking architecture review with anchor text and crawl depth recommendations.
For Shopify and PrestaShop builds, the deliverables include theme-level code changes that can be reviewed and implemented by your development team. For custom builds, the specifications are written at the developer-implementable level: file paths, code snippets, and testing methodology included.
The project scope is fixed, agreed in writing before work begins. Timeline is 7-10 business days. All deliverables in English or French.
